Jeep Invasion of the Smokies: A Celebration of Adventure and Community. Every year, the Smoky Mountains transform into a haven for Jeep enthusiasts during the Great Smoky Mountain Jeep Invasion. This annual event, held at the LeConte Center in Pigeon Forge, Tennessee, is more than just a gathering—it’s a celebration of the Jeep lifestyle, a showcase of rugged vehicles, and a testament to the adventurous spirit that defines Jeep owners.